If you want your kids to be Bully proof, then give them this simple tool to deal with a bully's taunts. Tell your kids to say, "So what?" A simple yet effective response to the insults of any Bully.
Bullying is a game. The game is to get the other person upset. If you get upset you lose the game, if you do not get upset you win. Trying to ignore the verbal abuse is sometimes difficult and causes the bullied child to cringe or cower, which often inspires the bully to repeat the same jabs again and again. A simple return glance and a casual "So what?" is disarming and shows the confidence needed to end the abuse.