CollisionMax Launches Metal of Honor Project to Benefit Veterans

One U.S. military service veteran in each of the 11 towns that contains a branch of the auto body repair company will receive free service for the next year.

A bright, rock star-covered Volkswagen bus sitting atop a trailer in the CollisionMax parking lot has been turning heads on Street Road for the past couple days. With the 93.3 WMMR logo splashed across the sides, fans of the radio station will recognize the vehicle as the infamous "Minerva" owned by on-air personality Pierre Robert.

The Philadelphia radio legend will swing by to pick up his ride Saturday and help the auto repair company kick off its Metal of Honor Project. Eleven U.S. military service veterans in New Jersey and Pennsylvania will receive a free auto body repair over the next year through the project sponsored by CollisionMax. 

The company will kick off the program at a classic and custom car showcase at its Warminster shop from 11 a.m. to 3 p.m.  

“The Metal of Honor Project is our way of saying thank you and honoring the men and women of our armed forces who put their lives on the line for all of us,” said Jim Tornetta, CollisionMax and president and CEO. 

Starting in June, the Metal of Honor Project will honor one veteran a month from the service area of each of the 11 shops CollisionMax operates, Mr. Tornetta said.

Honorees will be chosen from nominations made by the public on the program’s web site, www.metalofhonorproject.com, and announced in the first week of the month. The website will receive nominations for each selected shop for the month preceding the announcement. 

In New Jersey, CollisionMax operates shops in Blackwood, Cinnaminson, Glassboro, Marlton , Pennsauken, Sicklerville and Westmont. In Pennsylvania, it has repair centers in Oxford Valley, Warminster and two in Northeast Philadelphia (both on West Grant Avenue). 

The first shop to honor a veteran will be Warminster, with the selected veteran to be announced in the first week of June. People who want to nominate veterans are asked to visit the Metal of Honor website to determine when nominations for the shops nearest to them will be accepted. 

“What we’re asking people to do is to identify the veterans near our shops whose vehicles need body repair,” said Mr. Tornetta. “All we ask is that people give us a few words about their nominee’s story, including what his or her vehicle is and the work it needs.” 

For more information, visit www.metalofhonorproject.com.


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