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Rita’s Holds 19th Annual Free Water Ice Giveaway

Visit participating locations on March 20 for free treat.

After a long, cold winter, , the nation's largest Italian Ice concept with more than 550 stores in 18 states, is predicting a "cool-ossal spring Ice storm" designed to bring their signature Ice, Custard Happiness to more than one million consumers.

On Sunday, March 20, Commemorating the 19th Annual First Day of Spring Free Ice Giveaway,  will offer everyone who visits a participating location one free, regular-size (10 oz.) cup of Italian Ice in the available flavor of their choice. The celebration will run from noon to 9 p.m. at more than 550 Rita's Italian Ice locations across the country.

"To mark the start of warm weather and cool treats, Rita's is proud to once again offer a free Italian Ice to those looking to ring in spring with a taste of happiness," said Chairman and CEO Jim Rudolph. "For 19 years we've planned this annual, free event as a way to generate excitement for the season, and to say 'thank you' to our loyal Rita's Italian Ice lovers and the communities that support us year in and year out."

Rita’s Franchise Company, headquartered at 1210 Northbrook Drive in Trevose, is the largest Italian Ice concept in the nation. In a 2009 Zagat survey of more than 6,000 fast-food fans, Rita's was ranked No. 2 in the Top Ice Cream/Custard category. For more information about Rita's, please call 1-800-677-RITA or visitwww.ritasice.com.

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